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Autism Hour

Broadway to go quiet in support of Autism Hour 2017



Broadway Shopping Centre in Bexleyheath is taking part in The National Autistic Society’s Autism Hour on Friday 6th October to provide shoppers with autism a break from the overload of ‘too much information’. The campaign is being supported by Broadway’s owner NewRiver – the UK’s largest community and convenience focused property investor/shopping centre owner – and is being rolled out across its 33 UK centres.

As part of the National Autistic Society’s Too Much Information campaign, Broadway Shopping Centre will turn down the music and other noise and dim the lights where possible. This will show support to the millions of shoppers who suffer from autism or have a family member who has Autism and perhaps finds the busy shopping environment too much sometimes. Sainsbury’s Bexleyheath store will also be participating in Autism Hour on Monday 2nd October.

According to the NAS 64% of autistic people and their families avoid even going out to the shops. Shops can be too loud, glaringly bright and overwhelming for autistic people as they can tend to have all senses firing information all at once with no filter making the average shopping trip daunting.

Taking these simple measures will help shoppers with Autism by:

  • Turning down music and other noise can help those with autism overcome the barrier which overwhelming noise can create when visiting shops. Where possible in store tannoy announcements and other controllable noise will be reduced as well as store and mall music.
  • Strip lighting and bright lights can be too bright for shoppers with autism and where possible, whilst maintaining a safe environment, lights will be dimmed or switched off

NewRiver will be taking this opportunity to share information with employees and stores regarding Autism Awareness to further cement the commitment to supporting all shoppers to ensure a positive experience is had by all.

Natalie Ajibade, marketing manager of Broadway Shopping Centre, comments: “Our stores will be turning off the music and dimming their lights on 6th October from 11am to show our support to any shoppers who struggle with the hustle, bustle and noise that a busy shopping centre can generate to ensure that we give them an all-round easier shopping experience.”

To find out more about Autism Hour visit: www.autism.org.uk/autismhour #AutismTMI #AutismHour